marcusdw

Four Zones of Social Media Social Community: where you share, socialize, and converse Social Commerce: Service, Retailing/Sales, and human resources Social Publishing: contains editorial, commercial, and user-generated content Social Entertainment: games music and art Zone 1: Social Community- Facebook, Twitter, LinkedIn, Google+, and Dig Zone 2: Social Commerce- Groupon, Yelp, LivingSocial, TripAdvisor, Zone 3: Social Publishing-Continue reading

Augmented Reality (AR) Will Go Mainstream When it comes to futuristic technology in marketing, AR is arguably the most exciting trend right now. Augmented reality is defined as: “…a technology that incorporates digital elements into the actual line of sight. As the name suggests, augmented reality is an effort towards enhancing reality with the helpContinue reading

Stories Will Take Center Stage Social media Stories are like a news feed except they rely on video instead of text. Snapchat popularized the short video format. At its initial launch people saw it simply as a fad. Influencers proved everyone wrong by showing just how creative they can be with short video clips. NowContinue reading

Video Content Dominate Social Feeds This trend should be what most large companies follow. The data provided below is a clear indicator that video content is one of the best methods to market goods and services. 92% of users watching video on mobile will share it with others. Social video generates 1,200% more shares thanContinue reading

Three trends company should be aware of in 2020 moving forward are Marketing technology, Consumer Privacy and KYC, and Digital transformation and Marketing Transformation. Marketing technology is any site that has a social aspect. There is a wide range of tools available for companies to take advantage of to market their products or services. MartechContinue reading

Three trends that 2020 will follow are lifecycle marketing which is a more consumer focused narrative. The idea is to focus on the customer experience to draw them in. Conversational marketing focuses on the use of smart speakers and artificial intelligence when it comes to purchases. I think that this is something companies should notContinue reading

My First Blog Post

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”