Four Zones of Social Media

1. Social Community: where you share, socialize, and converse
2. Social Commerce: Service, Retailing/Sales, and human resources
3. Social Publishing: contains editorial, commercial, and user-generated content
4. Social Entertainment: games music and art

Zone 1: Social Community- Facebook, Twitter, LinkedIn, Google+, and Dig

Zone 2: Social Commerce- Groupon, Yelp, LivingSocial, TripAdvisor,

Zone 3: Social Publishing- Vine, YouTube, WordPress, Tumblr, and Flickr, TikTok

Zone 4: Social Entertainment- Second Life, Pinterest, Instagram, and Vimeo

Understanding the zones importance in marketing

Social commerce zones are important because they can make a difference in generating new customers and retaining them. If Groupon or Yelp are used wisely businesses who offer promotional material on these apps can bring in new customers. At the same time, it is important to understand how customers perceive your business. So, paying attention to yelp reviews is important especially in hospitality related businesses. People view reviewers and bloggers as having more credibility than businesses. A bad review can really have a damaging effect.

Interacting with social communities is extremely important because it has a huge impact on a company’s public image. People love to see companies being more human, the best example is Wendy’s twitter account. They perfectly engage with their community and produce messaging that generates more favor for them over their competitors.