Three trends that 2020 will follow are lifecycle marketing which is a more consumer focused narrative. The idea is to focus on the customer experience to draw them in.  Conversational marketing focuses on the use of smart speakers and artificial intelligence when it comes to purchases. I think that this is something companies should not do because sending advertising to someone’s email based on what their smart speaker overheard seems like an overstep and a privacy violation. This is actually the primary reason I leave my google home unplugged. Insights-driven marketing should be the primary focus of all marketers. Social media has vastly grown to be the best way to market a brand especially since brands are able to interact with their consumers. I think that lifecycle and insights marketing are absolutely important for brands. These tools make it easier to know what consumers want and do not want. People also like to see media that is relatable which is why it should be more reflective of the consumers.

What’s new? What’s next? 6 essential marketing trends for 2020