Stories Will Take Center Stage

Social media Stories are like a news feed except they rely on video instead of text. Snapchat popularized the short video format. At its initial launch people saw it simply as a fad. Influencers proved everyone wrong by showing just how creative they can be with short video clips.

Now everyone wants copy Snapchats model. Facebook couldn’t buy Snapchat, so they created WhatsApp and Instagram launched its own version aswell.

Stories present an incredible opportunity for marketing:

• Stories are growing 15x faster than feeds
• Both the creation and consumption has skyrocketed 842% since early 2016
• 62% of people become more interested in a brand or product after seeing it in a story

Marketers can capitalize on (FOMO), which affects 69% of Millennials, driving many of them to make purchases. A great feature is that they can create polls and get direct feedback from their audience. People enjoy short unedited stories because it is more genuine marketing that resonates with the audience.