Video Content Dominate Social Feeds
This trend should be what most large companies follow. The data provided below is a clear indicator that video content is one of the best methods to market goods and services.
- 92% of users watching video on mobile will share it with others.
- Social video generates 1,200% more shares than text and image content combined.
- 72% of customers would rather learn about a product or service by way of video.
- Users spend 88% more time on websites that have videos
- 54% of consumers want to see more video content from brands:
Video marketing is great, but marketers have to go further than that. People want to see real people with relatable stories. A rend that will continue to grow is the use of influencers. “63% of marketers plan to increase their existing budget for influencer marketing in 2020 because the ROI is that good.”
Consumers are tired of ads produced by faceless corporate brands. They are also less trusting of them. Consumers have developed a one-sided relationship with influencers. They enjoy their content and put more trust in them. But it is not just internet celebs people trust more, it is all online reviews.
Small and medium businesses with limited budgets can also benefit by partnering with micro-influencers (those with between 1,000 and 1,000,000 followers). So, you do not have to be a huge brand to use influencers for marketing. Influencers have more credibility because they recognize that their reputation is important to their brand. If trust is lost their following be lost too.
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