Three trends company should be aware of in 2020 moving forward are Marketing technology, Consumer Privacy and KYC, and Digital transformation and Marketing Transformation. Marketing technology is any site that has a social aspect. There is a wide range of tools available for companies to take advantage of to market their products or services. Martech and Smart Insights have provided infographics for the businesses to take advantage of. Martech’s graphic is a bit intense and over the top but Smart Insight’s is simpler. These infographics have a lot of benefit for companies that want to use social media market but do not know where to start. Most companies just steer to the most popular sights like Facebook, YouTube, and Twitter but there are hundreds of sites obscure they may be that have a large pool of users.
Privacy in an increasing concern, the number of data breaches on sites have grown to the point that consumers no longer trust companies they shop with to secure their data. People are afraid of shopping online with certain sites or using credit cards in stores. This growing issue means that marketers need to work with their colleagues to ensure that they can keep consumer data safe.
Digital transformation and Marketing Transformation are of paramount importance for companies. Businesses should adopt a hybrid marketing approach; traditional media are still important avenues for marketing but a focus on digital media should be greatly emphasized. In this new digital age focus on TV ads is bad for business. Most people do not watch ads they just fast forward past them. Traditional TV is losing to streaming services. If TV providers do not evolve traditional TV advertising will fade out of existence.
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